Hitting Rock Middle with Sallie Holder

In this episode, Kc talks with Sallie Holder.

Sallie Holder, acclaimed bestselling author of “Hitting Rock Middle: The Roadmap From Empty Success To True Fulfillment” (Advantage 2020), podcast host, and founder of The BRIMM. She is a sought after coach, speaker, trainer, and guide to her clients breaking out of their silent scream in success and into true fulfillment.

As a nationally-recognized public speaker and business coach, Sallie has spent more than fifteen years helping businesses, entrepreneurs, and employees identify what’s getting in their way and then breaking down those barriers to success.

 

In this episode, we discuss:

What Is Rock Middle? Sallie coined the term, "Rock Middle" to describe how you feel when you're at a middle place in your career and don't feel fulfilled, but you still have what people see as external success. How can we have internal and external success? Learn how to move beyond those stuck feelings and empower yourself.

Facts vs. Feelings: During this time it's important that people recognize the facts rather than making emotional decisions based on their feelings. Sometimes feelings lie to us! Sallie gives you actionable steps on creating a "T Chart" that will help any business owner wade through a complicated situation and lean back into the facts so they can get into action.

The 80/20 Rule: 80% of your time should be spent on producing rather than consuming information. Only 20% of the time should be spent on consuming. Take time to produce and share your tangible assets: content, videos, programs, etc. That will help you generate revenue during times of uncertainty or need.

The Value of Time: Sallie's biggest tip? Start with the end in mind. Define what your destination is so you can work towards that goal. Then, create a to-do list. It's important for you to understand where you need to spend your time. The time you have is valuable. Spend it on things that accelerate your business. Everything else needs to be either eliminated or delegated.

Internal Success: How does Sallie define success, when does she find that feeling, and what leads her to it? Learn how to listen to your authentic voice and why it's important.

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