Brand Chemistry with Laura Beauparlant

Laura Beauparlant is an award-winning international keynote speaker, an expert on branding and design and the author of Brand Chemistry.

As the founder and creative director of Lab Creative, her mission is to help ambitious entrepreneurs create strong, memorable brands that consistently attract their ideal clients.

Chapter Markers of the Episode Highlights:

00:01:30 What she did when she fell "out of love" with her original business
00:02:47 When your identity is tied up into the business you're pivoting away from
00:04:44 What to do when fear is getting in the way
00:07:33 2019 - "The Year of Me"
00:10:12 Thrive Business Thrive - A message from our sponsor
00:11:36 The power of the ripple effect
00:16:23 Transformation Case Study
00:19:33 How branding is more than just a logo
00:22:46 Visuals make a difference - plain and simple!
00:24:49 Don't be afraid of the pivot

Connect with Laura: www.labcreative.ca

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